February 2, 2023

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Justin Bieber claims he didn't approve of new H&M merchandise

Justin Bieber claims he didn’t approve of new H&M merchandise

Photo: Kevin Mazur/Getty Images for The Recording Academy

Today in random celebrity feuds, it is Justin Beiber opposite H&M. Well, he might have called it the “feud” a bit too much, but whatever’s going on between the singer and the clothing label, it’s definitely not friendly. On Monday, Bieber called up his H&M Instagramaccusing the brand of selling unauthorized merchandise using his likeness and the lyrics of his song, “a ghost.” 24 hours later, H&M announced It has removed the goods from its website and stores.

Bieber wrote of his collection: “I didn’t approve of any of the range of merchandise they offered at H&M.” Instagram stories After launching the group online. He added, “All this without my permission and approval.” “SMH I wouldn’t buy it if I were you.” In a follow-up post, he called the line “trash” and encouraged his fans to save their money, saying, “I didn’t agree to that, don’t buy it.” It is unclear if Bieber’s approval is actually required to sell the merchandise. H&M initially responded with a statement obtained by Cut, saying, “As with all other licensed products and partnerships, H&M has followed appropriate approval procedures.” Brand said later BuzzFeed“,” Out of respect for cooperation and Justin Bieber, we have removed clothes from our stores and online.

According to @jbiebertraacker Post on Instagramthe company included a white sweatshirt featuring a collage of photos of Bieber, A.J Matching tote bag (the only item that appears to be available for purchase on the H&M website in the US) and “World Tour” merchandise. (Bieber had to cancel a file Justice World Tour Earlier this year for health reasons.) They also apparently included a cell phone case and a sweatshirt with Ghost’s “I Miss You More Than Life.” before publishing his stories, Bieber commented In @jbiebertraacker’s photo, he writes, “When everyone finds out I didn’t approve of any of these little goodies.”

It does not appear that Bieber has filed any legal action against the retailer, per “Page Six”.

This article has been updated.

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